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Event Details
Getting Digital Webinar 6: Now You're Talking!
The webinar series continues! Once again we are in Glasgow with our sixth seminar, 'Now You're Talking!', all about e-copywriting for all your audiences with
Jonathan Melville of
ReelScotland. It will be webcast live online, with the addition of a 'live audience', so that you have a choice of how you want to attend.
Date: Thursday 21st October, 2010
Location:
Go Group, George House, 36 North Hanover St, Glasgow, G1 2AD
Webcasting: 1:30pm - 3:15pm
Live event: 1:15pm - 3:45pm
Now You're Talking - e-copywriting for all your audiences
Your online copy is how you present your organisation and its work to the world wide web. It has to persuade and attract existing and potential audiences of all demographics. Should you segment online audiences? Should different copy be produced for different audience segments online? How do you work out what to say to whom, and in what tone of voice!
Speaker: Jonathan Melville, ReelScotland
With almost ten years experience writing and editing online content in the arts, tourism, education, financial and private sectors, Jonathan has a wide knowledge of communicating with a variety of audiences.
Since 2007 he has also written freelance for print publications and is currently film critic for the Edinburgh Evening News. Jonathan also owns and edits national film website, ReelScotland.com.
1315 - 1330: Arrivals and coffee
1330 - 1335: Julie Tait - Welcome on behalf of Culture Sparks
1335 - 1345: Hannah Rudman - Introduction from AmbITion
1345 - 1445: Jonathan Melville: 'Now You're Talking'
1445 - 1515: Questions from live and online audiences
1515: Close of live web stream
1515 -1545: Networking/ tea & coffee at venue
Each Amb:IT:ion Scotland webinar is UNIQUE and shouldn’t be missed by anyone with ambitions to enhance their digital offering!
The webinars have been designed with Scottish cultural organisations and individual artists in mind, and the content and style of the webinars will appeal to those working in the cultural sector.
Bringing the best minds in digital innovation to your doorstep, the Amb:IT:ion Scotland webinars:
- are masterclasses - about thinking closely around one strategic digital opportunity
- provide practical how-to information to take away
- provide good and bad case studies to give you ideas of how you might successfully implement digital developments
- are about networking and sharing with peers on the same learning path as you
- can be attended in person, or can be participated live online, or can be viewed online on demand later.
Some of the basics that you will need to decide whether or not certain digital developments are worth investing in by you/your organisation.
There are a limited number of places at the live event, but we will live video stream the session and make it available on-demand afterwards.
Register above to attend.
This AmbITion webinar is produced in association with Culture Sparks http://www.culturesparks.co.uk.
Search and contribute on Twitter using our hashtag #getambition.
The AmbITion social network is a network created just for you!
People, blogs, forum discussions and regular online events for the cultural sector.
Drop by, sign up and join the conversation!
For more information about the project and events contact
Ashley Smith Hammond, Scotland Project Manager.
Attendee List
Sort by: Date | First Name | Last Name
When & Where
GO Group
George House
36 North Hanover Street
G1 2AD Glasgow
United Kingdom
Thursday, October 21, 2010 from 1:15 PM to 3:45 PM (GMT)
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Hosted By
AmbITion
What is AmbITion Scotland?
AmbITion Scotland is a £1m digital development programme for 2012/3 specifically designed to support individuals and organisations working in the arts, culture and heritage sectors in Scotland. It helps organisations and individuals grow in their capability, capacity, creativity and confidence to make the most of the opportunities of digital technologies. getambition.com
